You pour your heart and soul into creating a brand that you’re proud of and launching it into the world for other people to hopefully love too, so it can be completely soul destroying when it doesn’t do as well as it could, not because it isn’t good enough, but because you are unable to generate enough traffic for your business website or social media accounts.
It’s a common problem, especially for smaller startups who maybe don’t have the money or experience to effectively build an online presence fast, but it is also a problem that is easy to overcome. Below you will find some of the most effective ways to increase traffic to your brand’s website right now. Implement as many of them as you can, and before you know it, more people will be seeing and buying your stuff…
Create more content
Content creation is queen when it comes to driving traffic online. If your business is not creating lots of high-quality content on a regular basis, it is not giving people much of an incentive to visit your website, and it is certainly not going to help your website rank highly on search ending listings.
Of course, you can’t expect to come up with any old content and have it work to increase traffic for you; any content you create must be ideally targetted towards your audience, engaging, informative and entertaining too if you want it to do its job as effectively as possible. Time to state writing!
Being an expert in your niche
Something that can really push your brand’s website to the top of any search engine results is becoming an expert in your niche. In order to do this, you will need to write a lot of content on all aspects of your niche, So, for example, if you run a fashion company, you should write articles about the manufacturing process, how to design clothes, how to choose clothes that suit your shape, how to dress each season and so on. These articles should be long-form if possible, but more importantly, they should be answering the questions your target audience asks, and answering them effectively. If you can do this,m your website will become an authority in your niche and your business will benefit from the increased levels of traffic as a result.
Video marketing is vital for modern businesses that are serious about increasing their traffic online. These days, many people prefer to watch a quick video than read an article (although you still need to have lots of articles available as outlined above). Videos can engage people more quickly and simply, help to build a better relationship between your brand and the consumer and be posted on social media like Instagram and Facebook to boost engagement there, which you can then use to direct people to your website, so it really is a vital part of any online strategy.
Organic social media
Organic social media has long been one of the best strategies for increasing traffic to business websites. In order to make it work for your brand, you need to regularly post on your company’s social media platforms – sign up to as many platforms as you can – and you need to make sure that you use all of the features available to you on those platforms to market your business. From Facebook’s automated lead generation feature to Instagram stories, if you aren’t using every tool available to you, your efforts to drive traffic via social media will never be as effective as they could be.
It’s also important that you don’t just post and run. Companies who actually interact with their followers on social media are more likely to do well than those who use it as a marketing platform and little more. If you don’t have time for this, employing a freelance social media manager could be a good idea because social media really is very important when it comes to generating traffic and ultimately making sales in the 21st century.
Online influencers may not come cheap, but if you choose the right one to represent your brand, you could see a huge influx of traffic, and hopefully sales, to your website. People love to buy things from companies that have been endorsed by people they like and/or trust, and these days, online influencers are at the front of that queue. If you can convince one to wear your clothes or use your gadgets or whatever, you will undoubtedly drive more traffic your way.
Contests and giveaways
Everyone loves getting something for free, so it really is a no-brainer that if you set up a giveaway or a contest that gives the consumer the opportunity to win something great, more people will visit your website and hopefully take an interest in your brand as a result. Giving away your own products and services is great, but if you can afford to do so, giving away a package of prizes that includes something spectacular like a holiday is even better because it will allow you to cast your net even wider than before.
Do something charitable
These days, customers are more ethical than ever; they are choosy about who they do business with and that is admirable. It also means you may need to up your game in order to increase traffic to your brand’s website. One simple thing you can do is get your employees to do a fun run or other charitable deed and set up a space for people to sponsor you on your website, giving the money to a good cause. You could also volunteer in your local community, particularly if your business is community-based, or maybe you have a better idea of how you can do something good and get a bit of publicity for your efforts too.
Appearing on local and national TV or radio or podcasts is a great way to talk about your brand to an audience that you might not have captured elsewhere. When you’re in the media, it gives your brand a certain authority that you don’t necessarily have when you’re just a random website on the internet, and these days, it’s not too difficult to get a spot, particularly if you have an authoritative website and a good product to sell, so this is definitely an avenue that’s worth exploring if you’re serious about increasing exposure for your brand.
We’ve talked about a lot of fancy stuff you can do to increase traffic to your website, but really, the most basic, and arguably most important thing you can do is to improve your on-page SEO. This means using certain keywords, images, layouts, metadata, and stuff like that, to please the search engines and get a better ranking. This is something you can do yourself if you’re willing to read a few books or maybe enrol in a course, but if you really don’t know what you’re doing or have the time to dedicate to it, you can outsource it to a professional too, and that might just be your best bet for increasing traffic to your brand.
As you can see, there are lots of very effective ways of increasing traffic to your brand’s website. You don’t necessarily need to implement them all, but the more of them you do put into place, the more traffic you should see, and ultimately, the more sales you will make, so do make an effort!