Content that you publish in your business is going to help you to step forward into success. The more engaging the content, the more original the content, the better off you will be because your audience is going to appreciate it and they’re going to keep coming back for more. The problem is that many business owners don’t feel the need to follow the right content marketing trends, and if you are not up to date with the trends, you’re going to fail.
Fable Studios is one of many businesses that specialize in certain types of content for a business – and video is all the rage these days. How much time do you spend scrolling on Instagram or Facebook or even TikTok? The biggest trend is video content because it allows the audience to consume instant information as much as they want to consume in any given moment. TikTok videos that are one minute or less are the most popular because people have a short attention span. We’re living in a world of instant gratification, and video has to be in your marketing future if you want to be able to keep up with the curve. Here’s why we think that video is the future when it comes to content marketing.
- You’re going to humanize your brand. Of course people know that there are humans behind your brand, but video tends to put it into reality. When people think of a company, they think of a big faceless corporation. But when you incorporate content marketing with video, you’re going to show them that you are not faceless, you are not without personality, and you know exactly what you want from your audience.
- You’re going to see your conversion rates soar. Visual content has a huge effect on your conversion rate, and that’s not just a myth, it’s a fact. Did you know that when you embed videos in landing pages, you can increase your conversion rates by almost 100%? It’s not a small difference, so once you’re adding a video to your website, you can start by then adding more videos to other areas of your social media. People are more likely to feel motivated to browse through the rest of your website if they find something inviting at the start, and that would be the video on your landing page.
- Content is easier to digest. As we said, short snappy videos are much easier for people to digest than long form content. Video content helps to solve a problem, and while lengthy articles can be helpful for some, they can discourage others. When you choose to use video, you can present the key points of any article or opinion in a digestible form and visitors will then find it easier to read what you are offering.
Video content is in your marketing future, and if you haven’t cottoned onto that by now, you’re going to struggle this year. Keeping up with the trends is a must.